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Piccolo Marketing Blog

Brand Management… Is Your Message Consistent?

Posted by Anna-Vija McClain on Nov 1, 2016 1:34:47 PM

There are many definitions and many elements that make up “brand management.” At its most basic, brand management is the analysis and planning on how that brand is perceived in the market. Your marketing strategy in relation to brand management should be consistent and consider a wide array of elements.

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